I'm Alex.
I've had what most people would call a varied professional life - accounting and bookkeeping, administration, interior styling and design, brand and marketing co-ordination, and behind-the-scenes work building out a fitness franchise.
The common thread, when I look back, has always been the same: using a creative mind to solve operational problems. Streamlining things until they actually make sense. Building systems that flow. Finding the new way to do something that doesn't add three hours of admin.
Harlow & Willow is my way of bringing all of that experience together - and giving businesses what they actually need, with nothing they don't.
Creative thinking,
operational execution.
Most operations people are spreadsheet brains. They can build the system but they don't understand the brand. Most creatives are the opposite - they have the vision but they can't run a launch timeline or set up a Kajabi without losing a week.
I'm the rare middle. I can hold the brand sensibility and the backend logic in the same head. Which means I can build the thing, run the launch, untangle the systems - and the work doesn't feel disconnected from the business it's serving.
That's what most clients say I bring that other operators don't: I care about the output as much as the spreadsheet. The course is built well. The store looks like the brand. The backend reflects the way you actually want to work.
How I'd describe
working with me.
Calm
I don't bring chaos into your business. Even if there's a fire, the response is steady. Operations work should reduce your stress, not add to it.
Honest
I'll tell you what I think, not what you want to hear. If your tech stack is overcomplicated, if the price is wrong, if the launch date is unrealistic - you'll know.
Clear
You'll always know what's being worked on, what's done, what's blocked, and what I need from you. No surprises, no fuzzy timelines.
Let's have a conversation.
30-minute discovery call. No pitch deck. Just a chat about what you're trying to build.
Book a discovery call