- Package 05 · Post-Launch Operations

Launch Support.

Once cart opens, the energy of the launch shifts. The build is done - now there's a live community of customers inside, daily emails firing, new questions coming in, engagement to monitor, and a cart close window to manage. I take that operational tail off your plate so you stay in the creative seat.

Timeline 4 or 8 weeks
Investment From $1,800
Capacity ~5-10 hrs / week
Best for

Course or product creators who've built their own launch (or had it built) but need someone running the operational tail - emails firing, customer service, engagement tracking, refunds. Hands-on execution post-launch.

For broader cross-team coordination during a launch (rather than execution after), The Connector is the closer fit. Both can run together if you need it.

For who

This is for you if...

You've got a launch coming up - or one already in motion - and you can feel the operational weight coming. Hundreds of new customers about to land in your inbox. Email sequences to monitor. Tech that might break. Refunds and concerns to handle.

You don't want to spend the next 4-8 weeks in the operational weeds when you should be teaching, creating, or showing up for your community. Launch Support handles the tail so you can stay in the work that matters.

Inclusions

What's included.

Daily operations (across the engagement)

  • Daily monitoring of email sequences, automations, and platform performance
  • Inbox and platform support for student or customer questions
  • Refund handling and escalation flagging
  • Engagement tracking - opens, clicks, comments, conversions

Weekly

  • Engagement report so you can see what's working
  • Pulse check on tech, sequences, and customer experience
  • Small tweaks and adjustments where they'd improve things

Launch-window specific

  • Pre-cart-close coordination and final push support
  • Cart close monitoring and tech support
  • Post-launch handover document with what worked, what didn't, recommendations for next time
Your part

What I need from you.

Launch Support starts the week before cart open (or sooner if needed). To pick up cleanly I'll need:

  • Platform access (Kajabi, Shopify, etc.) with appropriate permissions
  • Email access or shared inbox
  • A briefing on your brand voice for customer service
  • Pre-decided refund policy and escalation rules
  • Clear lines on what I can decide vs. what gets flagged to you
Out of scope

What's not included.

  • Building the launch itself (that's what Class is In or Open for Business is for)
  • Cross-team coordination during a launch (that's The Connector)
  • Creating new content or assets
  • Paid ad strategy or spend
FAQ

Frequently asked.

4 weeks vs 8 weeks - which do I need?
4 weeks for a tight launch window (cart open, push, cart close). 8 weeks if you've got a longer open enrolment, an evergreen launch, or a high-touch onboarding period after cart close. We decide on the discovery call.
Can I add this to Class is In or Open for Business?
Yes - that's how it's most often used. You get the build package, then I stay on through cart open and beyond.
Will you speak to my customers in my voice?
Yes. We do a brand voice briefing in week one and I write responses that sound like you. Anything that needs your actual personal touch I flag.
What if I want both Launch Support and The Connector?
Some clients run both - The Connector for pre-launch team coordination, Launch Support for post-launch operations. We package them together with a small bundle adjustment on the price.
Ready for support?

Let's keep your launch running smoothly.

30-minute discovery call. We'll talk through your launch timing and whether Launch Support is the right fit.

Book a discovery call